What is Local SEO?
Local SEO (Search Engine Optimization) helps your business show up in search results for people looking for products or services near them.
When someone types “coffee shop near me” or “plumber in San Juan del Sur,” Google pulls results from local businesses that are optimized for those searches. Local SEO is what ensures your business appears in that map pack and at the top of local listings.
It’s not just about ranking, it’s about visibility where it counts. Local SEO connects you to the customers who are ready to buy, visit, or call today.
How Our Local SEO Campaigns Work
At Brandometry, we take a hands-on, data-driven approach to Local SEO. Every campaign starts with understanding your business, your audience, and your local competition. Then, we create a strategy that builds visibility and trust within your community.
Here’s how it works:
1. Local Audit
We start with a full review of your website, listings, and current rankings. This helps us identify gaps and opportunities to improve your visibility.
2. Keyword Research & Mapping
We find the exact phrases people in your area use (near me terms, localized keywords, city-state keywords) to search for businesses like yours. These keywords guide everything from your content to your Google Business Profile.
3. On-Page Optimization
We optimize your website structure, titles, meta descriptions, and content to match local search intent. This ensures Google understands exactly what you offer and where you’re located.
4. Google Business Profile Optimization
Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for local visibility. We make sure it’s fully optimized with accurate info, engaging images, and updates that attract clicks and calls.
5. Citations and Local Listings
Consistency matters. We make sure your business name, address, and phone number (NAP) are correct across major directories like Yelp, Bing Places, and Apple Maps.
6. Tracking & Reporting
Every month, you’ll get an easy-to-understand report showing how your rankings, traffic, and conversions are growing.
Our Local SEO Services
Local Keyword Research
Identify the best local search terms your customers are using.
Google Business Profile Setup & Optimization
Optimize your profile to show up in Maps and local 3-pack listings.
On-Page SEO
Fine-tune your website’s titles, tags, and content for local visibility.
Citations & Directory Management
Review & Reputation Management
Local Link Building
Analytics & Conversion Tracking
Benefits of Local SEO
Here’s what makes local SEO one of the best marketing investments for small and medium-sized businesses:
- More visibility in Google Maps and local results: Be the first name people see when they search for your services.
- Higher quality traffic: Local SEO targets people who are actively looking for what you offer nearby.
- Increased calls, visits, and bookings: Convert online interest into real-world action.
- Stronger local reputation: Build credibility with a polished online presence and authentic customer reviews.
- Long-term growth: Unlike paid ads, Local SEO continues to deliver results long after setup.
Dominate the Local Landscape
Your community is searching for services right now. Don’t let your competitors take those leads. Whether you want to rank higher on Google Maps, increase walk-ins, or improve your online reputation, Local SEO gives your business the edge it needs.
Brandometry helps your business stand out with a strategy built on data, creativity, and local insight. We go beyond rankings to create visibility that drives revenue.
Why Choose Brandometry for your Local SEO Campaign?
Because we’re not just SEO experts, we’re growth partners. Here’s why local businesses trust Brandometry’s search engine optimization services:
- Proven strategies built on years of experience and measurable results.
- Data-driven insights to guide smart decisions and long-term growth.
- Real results that translate into phone calls, foot traffic, and more sales.
It’s Time to Get Your Business on the Map… Literally
Let Brandometry’s Local SEO team put your business in front of the customers searching for you right now. We’ll help you climb local rankings, earn more reviews, and grow your reputation where it matters most: your community.